Sania's Story

Sania Vucetaj
Brow Trainer

Although her client roster reads like the Who’s Who of New York chic, Sania Vucetaj herself is quite understated. Tending to the brows of New York’s fashionable (including social girls, fashion and beauty editors and ladies who lunch) for over a decade, Sania had become a fixture at the Bergdorf Goodman speciality store where she was the master brow specialist at the beauty level spa for years. There were brow emergencies, brows in training, and simple shaping. Women visited Sania from all over the world and quickly became addicted. Once having your brows professionally shaped, there is no turning back. Even major beauty companies like Dior and Revlon sought her out for her expertise. This is where her vision for Sania’s Brow Bar began.

Sania’s method is a bit different from most, she tweezes (says waxing stretches this thinnest skin), and goes beyond. Not only does she instruct her clients to tweeze in-between, but in those few short minutes, tries to give each client as many tips about maintaining their brows. But of course, those quick tips can only take you so far.

The eyebrow grooming product business has grown 25% over the past few years. Tweezer sales have skyrocketed. America is becoming brow obsessed. “When I first had my eyebrows done, my girlfriends looked at me suspiciously, convinced that I’d had ‘work’ done - the perfect brow actually is the alternative to a face lift,” says one of Sania’s fashion clients. A well manicured brow frames and opens the eye. When your brows are perfect, your eyes pop out, but if your eyebrows are not proportioned, the first thing people notice are bad brows. At Sania’s Brow Bar, she breaks down step by step techniques on understanding and maintaining brows - your own or, if you are a professional - those of your clients.


Sania has been eyebrow obsessed for over 13 years. She wasn’t taught this talent, but learned it from her own imperfection, a scar in her brow. Taunted by her sisters who teased her about having three brows (the scar cut right through the hair), she sat in front of the mirror for a few hours until she decided to take off the back part of the brow, and pencil/powder in that part. She could now make her brows perfectly symmetrical, and felt amazing. Now her bangs didn’t have to cover her imperfection, and although her sisters were shocked and couldn’t tease her anymore. From there on, she shaped brows at parties and events, knowing she could change peoples images, as well as help build their confidence. She became infatuated, and later a licensed aesthetician.

Sania, while being an eyebrow specialist full time also has 4 children, and a very supportive husband of 20 years. Sania is Albanian-American and lives in the Chelsea area of Manhattan with her family